Shaq Missed Out on a Million Dollar Deal With Starbucks Because He Lacked Knowledge

In this segment of AfrocatioN Insight, Money is not the foundation of economic success. Highly skilled people are capable Money makers, yet many fail to retain such wealth. We've all heard stories or know of African Americans who has amassed large quantities of money only to end up penniless, void of wealth. This interview with Shaq provides insight  into why Financial Knowledge and a host of other Knowledge factors are important to achieving true Wealth.

Having a Skill in one area alone shouldn't be seen as the holy grail of success in life. Many people of color fail to recognize this key facet in life. Many communities of color embrace sports as their ticket out of poverty without realizing Knowledge is the key to achieving and retaining wealth.

Knowledge is the key to navigating the sea of life.

Shaq Missed Out on Making Millions of Dollars With Starbucks Because He Didn't Think Black People Drank Coffee -Yahoo News

Starbucks CEO Howard Schultz. Schultz was interested in opening up a string of Starbucks franchises in African-American communities, and he wanted Shaq to play a big part in it. But Shaq turned him down and told him he thought it was a bad idea.

So I looked in the great Howard Schultz's face and said, 'Black people don't drink coffee, sir. I don't think it's gonna work.'

How Shaq spent $1 Million in one day | Watch the video - Yahoo News

Shaquille O’Neal says he sought financial advice so he didn’t end up like “all the other athletes”

AfrocatioN ™  Knowledge Is Key ®