Is it still more fun in the Philippines? | Inquirer Opinion

Is it still more fun in the Philippines? | Inquirer Opinion

"...there is a truism in advertising, “The best way to kill a bad product is to advertise it.” Shall we start by fixing what is broken with the product before any global announcement? Our airports and airlines, traffic, roads and Ro-Ros, hygiene and sanitation, safety and security, peace and order, crime and violence, hunger and poverty and, yes, even toilets and toilet paper. Then word will spread spontaneously with or without a multimillion-dollar tourism advertising campaign.

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