- Most of the time, if there’s no competition, it’s because there is no demand.
- Don’t rely on research that does not test willingness to buy.
- What you think is not nearly as important as what your customers, or potential customers think.
" ... paraphrasing some great advice from fellow small business expert Jim Beach, host of the School for Start-ups Radio Show: “To be a successful entrepreneur, you don’t need to have a passion for your business. You need a passion for successfully running a business.” -BlackEnterprise.com/SBU.
